Important Steps of Event Sponsorship

Important Steps of Event Sponsorship

Here are all the important steps to effectively plan, secure, and manage event sponsorship:

1. Define Your Event Goals:

Before seeking sponsors, clarify:

What is the purpose of the event?
Who is the target audience?
What are your financial and promotional goals?
2. Identify Your Ideal Sponsors

Look for companies that align with:

Your event theme or industry
Your audience demographics
Your values and mission
Use past sponsor lists of similar events or local businesses wanting exposure.

3. Develop Sponsorship Packages

Create tiered options with clear benefits. Example:

Include custom packages for flexibility.

4. Create a Sponsorship Proposal or Deck

This should include:

Event overview (date, location, format)
Target audience stats
Marketing reach (email list, social media, media partners)
Sponsorship benefits
Contact details and call to action

 5. Outreach to Potential Sponsors

Use a combination of:

Personalized emails
Calls or LinkedIn messages
In-person visits (especially for local sponsors)
Tailor each message to show how the sponsorship aligns with their goals.

6. Negotiate and Finalize Agreement

Be clear about:What the sponsor gets
What you require from them
Deliverables, deadlines, and payment terms
Use a simple contract or memorandum of understanding (MoU).

 7. Deliver on Sponsorship Benefits

Ensure all promised deliverables are met:

Correct logo placement
Booth setup or media inclusion
Speaking slots, VIP passes, etc.
Keep sponsors updated and involved leading up to the event.

 8. Promote Sponsors Before and During the Event

Promote sponsors via:

Social media shoutouts
Email newsletters
On-site signage
Event app or website
Encourage your attendees to engage with sponsors.

9. Thank Sponsors and Report Results

After the event:

Send a thank-you note
Provide a sponsorship recap report (photos, attendee stats, social media reach)
Ask for feedback to improve future partnerships
10. Build Long-Term Relationships

Stay in touch with sponsors even after the event. Share company updates, future opportunities, or invite them to future events.