Sponsorship Inventory
A sponsorship inventory is a comprehensive list of all the potential sponsorship opportunities available within an organisation or event. It helps identify what can be offered to sponsors, the benefits they might receive, and the value of those opportunities. Here’s a general outline for creating a sponsorship inventory:
Sponsorship Inventory Outline
1. Overview of the Organization/Event
- Brief description
- Mission and vision
- Audience demographics
2. Sponsorship Opportunities
- Event Sponsorships
- Title sponsorship
- Gold, silver, and bronze sponsorship levels
- Specific event components (e.g., workshops, keynote sessions, entertainment)
- Program Sponsorships
- Specific programs or initiatives (e.g., community outreach, education)
- Digital Sponsorships
- Website ads
- Social media promotions
- Email newsletters
- Print Sponsorships
- Brochures, flyers, and other print materials
- In-Kind Sponsorships
- Products or services that can be offered in exchange for sponsorship
3. Benefits to Sponsors
- Brand exposure (logo placement, mentions)
- Networking opportunities
- Complimentary tickets or access to exclusive areas
- Speaking opportunities or participation in panels
- Recognition in press releases and promotional materials
4. Pricing Structure
- Detailed pricing for each sponsorship level or opportunity
- Payment terms and deadlines
5. Metrics for Success
- How the impact of sponsorship will be measured (e.g., attendance numbers, social media reach)
- Reporting methods to sponsors post-event
6. Contact Information
- Who to reach for more details or to discuss sponsorship opportunities
Tips for Creating a Sponsorship Inventory
- Tailor the Offerings: Consider the interests and goals of potential sponsors to make the inventory appealing.
- Highlight Value: Clearly communicate the benefits and exposure sponsors will receive.
- Be Flexible: Offer customizable packages to cater to different sponsor needs.
